The 2024 Ojude Oba Festival in Ijebu Ode, Ogun State, was not merely a cultural celebration but a significant event that showcased the unity and rich heritage of the Ijebu people. The festival attracted numerous participants, including notable brands that leveraged the occasion to engage with the community and enhance their visibility.
Key Campaign Metrics
Total Reach
Total
0
M
Owned
0
K
Earned
0
M
Total Engagement
Total
0
K
Owned
0
K
Earned
0
Total Impressions
Total
0
K
Owned
0
K
Earned
0
N/A
Channel
Engagement
45.6k
12.8k
100
Reach
624k
223k
6.1m
Brand Spotlight: 2024 Ojude Oba Festival
- Trophy Lager: Trophy was a major sponsor of the festival, driving visibility both online and onsite. Through incentive-driven social media posts, the brand encouraged users to comment on the rich history of Ojude Oba for a chance to win branded prizes. Onsite, they set up special sales and promotional stands, strategically placed banners, and activated sampling moments, resulting in high product visibility and consumer engagement. Trophy was also a proud sponsor of the Honourable’s Night After Party.
Reach
11M
Engagements
10.5K
- Globacom (Glo): GLO proudly marked its 18th consecutive year sponsoring Ojude Oba, making it the longest-standing supporter of the festival. The brand maintained high visibility through branded billboards, vibrant banners, and staff in signature green outfits. GLO also amplified its presence by capturing and sharing key cultural moments across its channels.
Reach
1.5k
Engagements
n/a
- FCMB: As a consistent sponsor for over two decades, FCMB continued its tradition of supporting the festival. Their presence was felt through branded banners and stands that complemented the vibrant energy of the Regberegbes and heritage groups. The bank reinforced its core mission of fostering inclusive and sustainable community growth, using the festival as a bridge to connect people, capital, and markets.
Reach
1.3k
Engagements
n/a
- Goldberg: As a dominant sponsor, Goldberg captured the essence of Ijebu culture, highlighting iconic parades of Baloguns and Eleshins through immersive posts and videos. The brand led conversations with locals and dignitaries both online and onsite, establishing itself as a culturally resonant voice. Their major stands and interactive zones served as key attractions during the event.
Reach
1.3k
Engagements
n/a
Key Market Insights for Brands
- Direct Engagement Drives Results: Brands that engaged audiences both online and onsite, like Trophy, saw higher visibility and interaction.
- Cultural Alignment Builds Trust: FCMB and Goldberg gained audience respect by authentically embracing the festival’s cultural heritage.
- Timing is Everything: Activating during peak moments like parades and after-parties led to stronger engagement, as seen with Trophy and Goldberg.
- Storytelling Through Visuals Wins: Real-time visuals and cultural storytelling—like Goldberg’s content—outperformed traditional ads in reach and impact.
At ImpressionsON, we specialize in turning cultural events into powerful brand experiences. Our expertise in audience engagement and social listening enables us to help brands like yours connect authentically with diverse communities. Whether you’re looking to amplify your presence at festivals, sponsor events, or engage with cultural narratives, our tailored strategies ensure your brand resonates meaningfully.
Let us help you identify cultural waves, measure brand sentiment, and make data-driven decisions for your next big campaign.
Let us help you identify cultural waves, measure brand sentiment, and make data-driven decisions for your next big campaign.
See how we can help your brand shine in the next cultural moment!