We Execute with Precision and Engage with Impact

We don’t just track data—we dissect the why behind every click, purchase, and conversation. As pioneers in social listening and market research, we equip brands, agencies, and creators with the insights to act decisively in a world drowning in noise.

For Brands That Refuse to Guess

In a market where 73% of strategies fail due to misread audiences, we’re the antidote to ambiguity.

Whether you’re launching a product, entering a region, or defending your  market share, our analytics spotlight risks and opportunities competitors miss.

Why ImpressionsON

We take a holistic approach to audience engagement, focusing on creating experiences that connect with people on a deeper level.

Unfiltered Consumer Truths

Mine real-time sentiment from social chatter, reviews, and emerging trends.

Precision Strategy

Turn raw data into campaigns that resonate, convert, and outpace competitors.

Global Insights, Local Impact

We help businesses of all sizes, from startups to industry giants, achieve their goals. Our services include branding, content creation, design, and digital transformation. We craft impactful experiences that resonate with your audience and drive business growth.

Expert Team

Our experts are committed to transforming insights into impactful strategies, ensuring your brand not only competes but leads in your industry

we deliver the insights to

Act first

Pivot smarter

Own your category

Everyone Else Misses it, but ...

We are Obsessed With your

‘Why’

Our Founding Vision

With over a decade of experience across brands, agencies, and clients, our team witnessed these challenges firsthand. Determined to make a change, we founded ImpressionsON to bridge the gap between art and science in marketing.

we Empower through data

At ImpressionsON, we believe that marketing thrives at the intersection of creativity and data. Our mission is to provide businesses with accurate, actionable insights through advanced analytics, comprehensive consumer research, and real-time social listening. We don’t just deliver data; we offer clarity and direction, ensuring every marketing decision is both informed and impactful.

We have done great work

AMVCA Report: Unveiling Engagement Dynamics

In our recent 2024 Africa Movie Viewers’ Choice Awards (AMVCA) analysis, we dissected the event’s digital footprint to extract actionable insights. Our comprehensive report encompassed engagement metrics, sentiment analysis, top-earned posts, content performance, and strategic recommendations, serving as a blueprint for brands to refine their market approaches.

OJUDE OBA FESTIVAL: How a 100-Year-Old Festival Trended for Gen Z

The 2024 Ojude Oba Festival in Ijebu Ode, Ogun State, was not merely a cultural celebration but a significant event that showcased the unity and rich heritage of the Ijebu people. The festival attracted numerous participants, including notable brands that leveraged the occasion to engage with the community and enhance their visibility.

AFCON ANALYSIS: Turning Continental Passion into Brand Action

The Africa Cup of Nations (AFCON) 2023, held from January 13 to February 11, 2024, provided a significant platform for brands to engage with a vast and diverse audience across Africa and beyond. The tournament’s extensive reach and passionate fan base offered unique opportunities for brand visibility and interaction.

Desperados x Cruisegang Campaign Analysis:

Desperados teamed up with Cruisegang for a bold, unconventional lifestyle campaign—anchored on music, fashion, and creative freedom. While the campaign delivered the vibes, ImpressionON was brought in to analyze what worked, what resonated, and what moved the needle. Our task was clear: evaluate the campaign’s digital performance across Facebook, Instagram, and Twitter, distilling the noise into clear insights and actionable recommendations.

From Controversy to Control: Protecting Brand Integrity Through Social Listening

In Q3 2024, Life Lager faced two major product-related issues that could have escalated into brand-damaging crises. Through real-time social listening and proactive communication strategies, we helped the brand take swift, decisive action.

From Buzz to Backlash: Turning a Viral Product Concern into a Brand Trust Moment

In February 2025, Maltina experienced an unexpected social media spike that threatened its reputation as a trusted non-alcoholic beverage. A single tweet questioning the product’s taste ignited widespread conversations—triggering concerns about product authenticity, quality, and even possible counterfeiting.

Maltina Ramadan: Amplifying Nourishment, Kindness & Culture Through Real Influence

Ramadan is a sacred time of reflection, community, and generosity, and Maltina, a brand rooted in nourishment and family, wanted to show up where it mattered most. The challenge? Leverage influencer storytelling to connect authentically with Northern audiences during Ramadan while staying true to the brand’s values of bonding, care, and joy.

Connecting Culture, Comedy & Conversation for Life Lager and 33 Export:

LifeLager and 33Exports needed more than just influencers; they needed cultural connectors. For Life Lager, the goal was to find talents that could tell modern stories rooted in tradition. 33 Export was about tapping into Nigeria’s booming skit and comedy scene to drive relatability and engagement. The mission was clear: curate influencer partners who could help these two heritage brands speak the language of today’s consumer while staying true to their cultural DNA.

Nigeria Breweries: Sentiment Analysis Report

Nigeria Breweries manages a vast portfolio of alcohols, mainstream lagers, dark beers, malts, and more. As market dynamics shift and consumer voices grow louder online, the need for clarity becomes a necessity. ImpressionON was tasked with cutting through the noise, using sentiment analysis to uncover what people think, feel, and say about the brands across Nigeria Breweries’ alcohol categories. The aim was to deliver insight-rich, actionable intelligence that helps guide brand strategy, communication, and innovation.