Interactive Brand Analytics:
Nigerian Breweries
This report presents a detailed analysis of social media listening data for Nigeria Breweries’ brand portfolio on a monthly basis. It evaluates owned and earned media performance, including reach, sentiment, engagement, mentions, and post activity across multiple platforms. By capturing key consumer insights, this report provides a data-driven understanding of brand perception, audience interactions, and overall market positioning.
This report is updated monthly*
This report is updated monthly*
Share of Voice by Sentiment
This measures the proportion of conversations about a brand that are positive, negative, or neutral compared to competitors. It helps assess brand perception and public sentiment within the industry.
Share of Voice by Reach
This refers to the percentage of total audience exposure a brand receives in comparison to competitors. It considers how far a brand’s message is disseminated across different media channels (e.g., social media, news, blogs).
Share of Voice by Engagement
This metric evaluates the brand’s portion of total interactions (likes, shares, comments, retweets, etc.) within a competitive set. It reflects how actively audiences engage with the brand’s content compared to others.
Share of Voice by Mentions
This calculates the percentage of total brand mentions in conversations compared to competitors. It focuses purely on how often a brand is talked about, regardless of reach or sentiment
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