In February 2025, Maltina experienced an unexpected social media spike that threatened its reputation as a trusted non-alcoholic beverage. A single tweet questioning the product’s taste ignited widespread conversations—triggering concerns about product authenticity, quality, and even possible counterfeiting.
Impact
Tweet Trigger:
“I think I just bought a fake Maltina. This just doesn’t have that Maltina taste. It tastes like an over-diluted Maltina drink.” — Sheriff Quadry, on X
Impact:
Our Response:
Impact:
- Online Mentions: +97%
- Social Media Reach: 211K
- News Reach: 2.5M
- Sentiment Shift: 83% increase in negative mentions within 48 hours
Our Response:
- Early Detection via Real-Time Listening We flagged the conversation within hours and began analyzing sentiment trends and mention patterns across digital channels.
- Escalation to Brand Stakeholders Our team delivered a detailed social intelligence report to Maltina’s internal comms and product teams, outlining potential reputational risks .
- Strategic Communication Recommendations
Clarify Maltina’s non-alcoholic positioning to counter confusion with brands like Gulder
- Publish a consumer-focused statement reaffirming quality and safety standards
- Engage directly with concerned consumers to restore trust
Forward-Thinking Solutions Proposed To prevent future issues, we recommended authentication tools such as:
- QR codes for product verification
- Tamper-proof security seals Batch tracking via official website
- Batch tracking via official website
The Impact
Thanks to our swift intervention and actionable insights, Maltina was able to control the narrative, educate its audience, and position itself as a brand that listens and responds with transparency.
Why It Mattered
In an age where a single post can spiral into a PR nightmare, proactive social listening allowed Maltina to transform a credibility crisis into an opportunity to build consumer confidence
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